SAPPI NORTH AMERICA
SAMPLE BOOK & AUGMENTED REALITY: SAPPI NORTH AMERICA
THE NEUROSCIENCE of TOUCH
A Paper Sample Book with Augmented Reality
In this promotional piece for paper company Sappi North America, we focus on the neuroscience of touch. We wrote and designed a book that uses both the digital world (augmented reality) and print. The pages with a silver border, presents that it can be scanned using a special app, which then will bring up a video where Dr. David Eagleman goes into further explanation about Haptics, the Science of Touch.
credits:
Client: Sappi North America
Creative Director: Lana Rigsby
Art Direction: Thomas Hull
Designers: Carmen Garza, Bradie Bradshaw
Additional Credits: work designed
while at RIGSBY HULL
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SIMILAR PROJECTS
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BOOK: LaSALLE'S GHOST
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